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Tuesday, January 22, 2008

AFFILIATE MARKETING-PROGRAM

Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.

Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of internet marketing, including affiliate networks, affiliate management companies and in-house affiliate managers, specialized 3rd party vendors, and various types of affiliates/publishers who promote the products and services of their partners.

Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, email marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques like publishing reviews of products or services offered by a partner.

Affiliate marketing — using one site to drive traffic to another — is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail and RSS capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.

With affiliate marketing, run properly, you are in the driving seat. You specify whether you are rewarding affiliates for sales, leads or calls, and you define in advance the amount you are prepared to pay for every such result. You pay affiliates only once these results are delivered.

AFFILIATE PROGRAMS

Affiliate programs are the ideal way to make your web site profitable. There is such a huge range of web affiliate programs now available to suit you and your site.

If you are responsible for a website and want to increase its earning potential, join Affiliate Programs network to earn more revenue from your visitors. It works by allowing Merchants to advertise on your site, and Affiliate Programs pays you periodicaly when these adverts generate visits, leads or sales. Affiliate Programs make you a part of the exciting, constantly expanding universe of online business, gaming, and income generating from an existing community of fans, visitors that's growing every day.

Recently, to day, and future.. Affiliate Marketing by means of Affiliate Programs will boom in the world. Many of people generate extreme income by join Affiliate Programs...

INTERNET (ONLINE) MARKETING

How significant is Internet marketing influence to businesses? Today, the answer to this question varies dramatically for different products and markets. For many companies , the answer is ‘very significant’ – to gain and increase multi-billion dollar global revenue online. It also conducts many of its other business processes such as new product development and customer service online.


What's Internet Marketing ?

Internet marketing, also referred to as online marketing or Emarketing, is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium.

Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, and also Social Media Marketing Methods such as blog marketing, and viral marketing.

Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals.

Internet marketing strategy includes all aspects of online advertising products, services, and websites, including market research, email marketing, and direct sales.

Internet marketing is associated with several business models. The model is typically defined by the goal. These include e-commerce, where goods are sold directly to consumers or businesses; publishing, or the sale of advertising; and lead-based sites, where an organization generates value by getting sales leads from their site. There are many other models based on the specific needs of each person or business that launches an internet marketing campaign.

Internet marketing refers to the placement of media along different stages of the Customer engagement Cycle, through Search Engine Marketing, Search Engine Optimization, Banner Ads on specific sites, email marketing and Web 2.0 strategies.

Internet marketing differs from conventional marketing communications because of the digital
medium used for communications. One of the benefits associated with Internet marketing is the availability of great amounts of information. Consumers can access the Internet and research products, as well as purchase them at any hour of any day. Companies that use Internet marketing can also save money because of a reduced need for a sales force. Overall, Internet marketing can help a business' expansion from a local market to a national or international one, faster. Compared to traditional media, such as print, radio and TV, Internet marketing can have a relatively low cost of entry.


Sunday, January 20, 2008

PAY PER CLICK

Pay Per Click Program is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

PPC ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.

While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50), these prices are often referred to as Costs Per Click (CPC). Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this

Google pay per click is the most widely used pay per click resource on the internet. When someone does a search using Google as their search engine, they will use any number of key words to do their search. If your key word or phrase is used, they will be led to your advertisement. But be careful! Pay per click can be very expensive if you are new to this form of advertising. One of the best tools I have found that shows you how to run a successful Google campaign is an ebook called Google Cash

Pay per click advertising or PPC advertising is an arrangement in which webmasters publishers, display clickable links from advertisers, in exchange for a charge per click. As this industry evolved, a number of advertising networks developed which acted as middlemen between these two groups (publishers and advertisers). Each time a (believed to be) valid web user clicks on an ad, the advertiser pays the advertising network, who in turn pays the publisher a share of this money. This revenue sharing system is seen as an incentive for click fraud. (operators of web sites), acting as

The largest of the advertising networks, Google's AdWords/AdSense and Yahoo! Search Marketing, act in a dual role, since they are also publishers themselves (on their search engines). According to critics, this complex relationship may create a conflict of interest. For instance, Google loses money to undetected click fraud when it pays out to the publisher, but it makes more money when it collects fees from the advertiser. Because of the spread between what Google collects and what Google pays out, click fraud directly and invisibly profits Google.

Remember...!
Don't make click fraud in the PPC programs. Your account will be banned by administrator.
Click fraud is a type of internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad's link. Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud.